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BMO has acquired network partner 2C

2C Network Now Fully Controlled by Bauer Media Outdoor

Bauer Media Outdoor Nederland (BMO) has acquired network partner 2C. Previously, 2C managed the contracts while BMO (formerly Clear Channel) handled sales in certain regions. With the acquisition, which was officially completed on April 1, 2025, BMO now holds full responsibility for both the management and exploitation of these advertising assets.

Advertisers can now contact BMO directly for campaigns within this expanded out-of-home network. While nothing changes for clients in the short term, the acquisition opens up new opportunities for the future and aligns with BMO’s strategy to invest in efficiency, stability, and digital growth.

Sources & Transparency

This news item was independently prepared by Retriever using verifiable primary sources and reviewed before publication. The sources used are listed below.

Independently prepared by RetrieverHow this worksView the media data in the Retriever database
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Lobke Hidding
Employer Brand & Communication Specialist at WPP Media
In three words: Connector, Creative, Driven
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