Bol.com is now called bol

Bol.com will continue as 'bol' from 9 October 2023. Besides this change in brand name, the style has also been adjusted. This adjustment manifests itself in a refined approach to typography, photography and a modified colour palette. Despite this, sphere's signature blue remains prominent. Customers will notice the updated house style in the app, on the website, within campaigns, on the gift card and packaging, among others.