Bureau Van Vliet handles advertising sales for Beet and Music Traveler

As of 1 December 2025, Bureau Van Vliet will handle the advertising sales for the titles Beet and Music Traveler. Beet is aimed at angling enthusiasts and is published six times a year, with an average readership of 25,000. Distribution is via subscriptions and single-copy sales through fishing tackle shops and kiosks/bookstores in the Netherlands and Belgium. Online, Beet is present via beet.nl, social channels and newsletters.

Music Traveler focuses on music and travel. The magazine features stories about music that moves us and destinations that breathe rock ’n’ roll, with extensive space for photography, illustrations and comics. Its audience consists mainly of men (65%) aged 35–75, financially well-off and highly educated, with an interest in serious music (blues/rock/folk/country/americana) and travel.