Changes to Ad Alliance’s offering in 2026

Ad Alliance will introduce several changes to its TV offering in 2026. Various month and product indices will be adjusted, and the TV Target Group Package Plus and Billboard Target Group Package Plus will be discontinued. New ratecard options will be added, including Inhaakbillboards and the Billboard Theme Channel Package. Special TV advertising - such as Identspots and Framesplits - on RTL4 will become slightly more expensive.

Online video will also see several updates in 2026. Alongside reduced CPMs, a new package - Actuality & Entertainment - will be introduced, focused on news, current affairs and entertainment content across DPG titles, RTL.nl and RTL content on YouTube. Display and Addressable TV will become more affordable, while the rate for the Pause Ad on SAVOD will increase.

With these updates, Ad Alliance offers media planners more flexibility, refined targeting options and a better fit with the evolving video market.