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Dentsu lanceert het OOH trendrapport 2023

Dentsu launches OOH trend report 2023

Dentsu has launched the 2023 OOH trend report, focusing on creative opportunities in the outdoor space. Key trends influencing the OOH sector in 2023 include retail media: from online to offline, holistic audience targeting for impact, sustainability in the future, attention economy, authenticity and truthfulness, democracy in creativity, and becoming a platform for media experts. The full OOH Trend Report 2023 is available for reading.

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Joost Geurtsen
Head of Brand Partnerships, Sponsorships & Branded Content at FD Mediagroep
In three words: Curious, positive, and creative.
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A cappuccino made with good beans and fresh milk — that’s what gets me out of bed in the morning. Or maybe not. But I won’t say no to a good dirty chai either. You work in Amsterdam, right.
Joost Geurtsen
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