Ouders van Nu

DPG Media has transferred “Ouders van Nu” to Pijper Media

As of March 1, 2026, “Ouders van Nu” has been transferred from DPG Media to Pijper Media. The acquisition includes oudersvannu.nl, the social media channels of Ouders van Nu, and Zwanger magazine. All employees have moved to the new publisher.

For media planners, this means the brand will now fall under Pijper Media. Editorially, the direction remains unchanged, and the full editorial team stays on board, ensuring continuity. DPG Media will continue to provide technical support through the existing web and app platform until the end of 2026.

The acquisition aligns with the brand’s ongoing digital development and with Pijper Media’s strategic focus on the (young) parents segment.

Sources & Transparency

This news item was independently prepared by Retriever using verifiable primary sources and reviewed before publication. The sources used are listed below.

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Lobke Hidding
Employer Brand & Communication Specialist at WPP Media
In three words: Connector, Creative, Driven
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