LINDA. launches new brand LINDA.mini for early parenting in 2026

LINDA. will introduce LINDA.mini in 2026, a new brand aimed at expectant mothers and parents with children aged 0 to 4. The content reflects the phase of early parenthood, combining relatable stories with context and practical tips, while focusing on both the family and the woman herself.

Lotte Bastiaansen has been appointed editor-in-chief of LINDA.mini. With this launch, LINDA. further broadens its portfolio: alongside LINDA.meiden (18–28 years) and LINDA. (broad adult audience), LINDA.mini specifically targets expectant and young parents in a new stage of life.

LINDA.mini will be rolled out cross-media via an app, website and social channels. In addition, a print magazine will be published twice a year. The title has an average print run of 45,000 copies and an average brand reach of 500,000 across print, online and social channels. Advertising sales are handled by Mood for Magazines B.V. | LINDA.