OpenAI is rolling out ads in ChatGPT for free users

OpenAI is rolling out advertisements in ChatGPT for users with a Free or Go subscription. The rollout begins later this month. Plus, Pro, Enterprise, Business, and Edu subscriptions will remain ad-free.

In the first phase, ads will be selected contextually based on the conversation topic, estimated location, and device type. Previous chats or memories will not be used. Ad personalisation will become available at a later stage via opt-in. Advertisers will receive only aggregated performance data, such as total impressions and clicks. Personal data and chat conversations will not be shared with advertisers.

OpenAI is updating its privacy policy to describe how ads work and what management options are available to users. Reach and pricing can be found in the Retriever media database.