Paramount Global becomes Paramount, a Skydance Corporation

Paramount Global was acquired by Skydance and RedBird Capital on August 7 and will continue under the name Paramount, a Skydance Corporation. David Ellison has been appointed CEO. The focus will be on technological innovation, storytelling, and streaming via Paramount+ and Pluto TV. For the Dutch market, the impact remains limited for now: Paramount will continue its presence in the Netherlands through the paid streaming service SkyShowtime, a joint venture with NBCUniversal. Ad Alliance B.V. handles advertising sales for Paramount Network and paramount.nl in the Netherlands.