Talpa Media and KPN launch advertising around Eredivisie highlights

Talpa Media and KPN are making it possible, for the first time, to advertise around Eredivisie highlights within KPN TV+ and the KPN app. This opens up a previously non-commercial environment to advertisers.

Campaigns appear around highlights and goal alerts, both via the set-top box (TV) and on mobile. As viewers enter directly after goals, this creates highly engaging contact moments.

The launch coincides with the final phase of the Eredivisie season and provides access to premium sports content with reach and impact across multiple screens.