Videoland and HBO Max launch joint streaming subscription

Videoland and HBO Max have been offering a joint streaming subscription in the Netherlands since 1 September. The bundle is available from €9.99 per month and combines Videoland Basis with HBO Max Basic with ads.

The partnership has the potential to further expand the reach of ad-supported streaming (SAVOD). Both streaming services are part of Ad Alliance's video offering and are available to advertisers.

The introduction of the bundle underlines the growing role of streaming within Total Video, with paid subscriptions and ad-driven models increasingly converging within a single consumer offering.